I’ve been conducting a survey of sorts. Every day, I get job notifications from Seek.co.nz with the term “social media” in them. It’s kind of depressing reading.
From Australia, on average there are 6-10 job listings across Australia, with decent salaries and some level of seniority.
The New Zealand listings average roughly one per day, and are most often part of a junior role, with social media just one of the many activities required.
I have my theories (NZ is more in recession than Australia, our small market makes it hard to specialise) but I’d love to know your perspective.
Is it because we have an immature, short-term view of business success, focusing on sales and neglecting the vital art of building brands and relationships?
Is it because, as a country, we don’t understand the ROI of social media?
Is it because we have a DIY mentality?
Is it because we don’t know what really good social media use looks like?
Would love to hear your thoughts! Please comment below.