What's social media good for? Depends who you are.

It’s hard to explain the value of social media because it’s good for so many things.

Different departments of an organisation can use social media for different purposes, and apply different measures. Here’s a partial list. Have we missed anything?

Marketing

  • Increase web traffic
    • in order to increase ad revenue
    • in order to increase sales
    • in order to increase paid membership
    • in order to increase site membership and engagemen
  • Increase word of mouth marketing
    • in order to cut marketing spend
    • in order to create authentic, grassroots community -> co-create products, services
  • Grow database
    • in order to build long term customers
  • Brand win-back
    • Entrench brand loyalty
    • Build customer loyalty
  • Sales

    • Increasing sales through all channels
    • Leveraging salespeoples’ personal brands

    HR

    • Recruitment
    • Employer brand positioning
    • Revealing internal culture for recruitment
    • Education – explaining company’s role
    • Headhunting through social network sites
    • Training
    • Increasing engagement
    • Culture change
      • Opening up communications channels/dialogue
      • Breaking down silos

    PR

    • Telling your side of the story
    • Crisis management
    • Blogger relations
    • Media relations

    Customer Service

    • Reducing customer support costs
    • Increasing customer service quality

    Market Research

    • Generating consumer insights -> innovations
    • Brand sentiment monitoring

    Events

    • Get more attendance
    • Make event more interactive

    Branding

    • Humanise the brand (thanks to Mr K for the suggestion)

    Operations

    • Virtual teams/collaboration

    What’s missing?

    32 thoughts on “What's social media good for? Depends who you are.

    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      virtual collaboration.

      Reply
    • Alex Mann

      little video for Simon {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/dOvef0fWOA_th1.jpg”}”title”:{“value”:”little video for Simon “}”videoUri”:{“value”:”http://www.seesmic.com/video/4ZzkzQXETU”}}}

      Reply
    • Alex Mann

      little video for Simon {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/dOvef0fWOA_th1.jpg”}”title”:{“value”:”little video for Simon “}”videoUri”:{“value”:”http://www.seesmic.com/video/4ZzkzQXETU”}}}

      Reply
    • Alex Mann

      little video for Simon {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/dOvef0fWOA_th1.jpg”}”title”:{“value”:”little video for Simon “}”videoUri”:{“value”:”http://www.seesmic.com/video/4ZzkzQXETU”}}}

      Reply
    • Alex Mann

      little video for Simon {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/dOvef0fWOA_th1.jpg”}”title”:{“value”:”little video for Simon “}”videoUri”:{“value”:”http://www.seesmic.com/video/4ZzkzQXETU”}}}

      Reply
    • Alex Mann

      little video for Simon {seesmic_video:{“url_thumbnail”:{“value”:”http://t.seesmic.com/thumbnail/dOvef0fWOA_th1.jpg”}”title”:{“value”:”little video for Simon “}”videoUri”:{“value”:”http://www.seesmic.com/video/4ZzkzQXETU”}}}

      Reply
    • Simon

      Nice one, Alex, and thanks for the “virtual collaboration” thing, will add that too!

      You can get the Seesmic video comment plugin for WordPress at http://wiki.seesmic.com/Wp-plugin

      Reply
    • Simon

      Nice one, Alex, and thanks for the “virtual collaboration” thing, will add that too!

      You can get the Seesmic video comment plugin for WordPress at http://wiki.seesmic.com/Wp-plugin

      Reply
    • Simon

      Nice one, Alex, and thanks for the “virtual collaboration” thing, will add that too!

      You can get the Seesmic video comment plugin for WordPress at http://wiki.seesmic.com/Wp-plugin

      Reply
    • Simon

      Nice one, Alex, and thanks for the “virtual collaboration” thing, will add that too!

      You can get the Seesmic video comment plugin for WordPress at http://wiki.seesmic.com/Wp-plugin

      Reply
    • Simon

      Nice one, Alex, and thanks for the “virtual collaboration” thing, will add that too!

      You can get the Seesmic video comment plugin for WordPress at http://wiki.seesmic.com/Wp-plugin

      Reply
    • leigh blackall

      πŸ™‚ You marketing types! always over looking social development and education (and your role in that). See chapter 6 of Ivan Illich’s 1973 book Deschooling Society to see what social media might really be good for.

      Reply
      • Simon

        Wow. That is a really, really good point! Thanks Leigh, a welcome wake-up call!

        Reply
    • leigh blackall

      πŸ™‚ You marketing types! always over looking social development and education (and your role in that). See chapter 6 of Ivan Illich’s 1973 book Deschooling Society to see what social media might really be good for.

      Reply
      • Simon

        Wow. That is a really, really good point! Thanks Leigh, a welcome wake-up call!

        Reply
      • Simon

        Wow. That is a really, really good point! Thanks Leigh, a welcome wake-up call!

        Reply
    • leigh blackall

      πŸ™‚ You marketing types! always over looking social development and education (and your role in that). See chapter 6 of Ivan Illich’s 1973 book Deschooling Society to see what social media might really be good for.

      Reply
      • Simon

        Wow. That is a really, really good point! Thanks Leigh, a welcome wake-up call!

        Reply
    • leigh blackall

      πŸ™‚ You marketing types! always over looking social development and education (and your role in that). See chapter 6 of Ivan Illich’s 1973 book Deschooling Society to see what social media might really be good for.

      Reply
      • Simon

        Wow. That is a really, really good point! Thanks Leigh, a welcome wake-up call!

        Reply
    • leigh blackall

      πŸ™‚ You marketing types! always over looking social development and education (and your role in that). See chapter 6 of Ivan Illich’s 1973 book Deschooling Society to see what social media might really be good for.

      Reply
    • JustinSMV

      Social Media is such an enigma, its ever adapting and changing that no one really knows the guidelines to it…which of course makes its great!

      Reply
    • JustinSMV

      Social Media is such an enigma, its ever adapting and changing that no one really knows the guidelines to it…which of course makes its great!

      Reply
    • JustinSMV

      Social Media is such an enigma, its ever adapting and changing that no one really knows the guidelines to it…which of course makes its great!

      Reply
    • JustinSMV

      Social Media is such an enigma, its ever adapting and changing that no one really knows the guidelines to it…which of course makes its great!

      Reply
    • JustinSMV

      Social Media is such an enigma, its ever adapting and changing that no one really knows the guidelines to it…which of course makes its great!

      Reply

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