What is a virtual community?

Trekkies(This is part of the roots of the revolution series.)

Since the end of World War II, traditional communities have been breaking down, and virtual communities have been rising up to replace them. Even before the internet, communities of interest such as Star Trek fans and Grateful Dead afficionados have made a name for themselves.

These special interest communities differed from traditional communities in that they were looser in structure, and had a stronger sense of passion.

The arrival of the internet allowed communities to connect, regardless of geography. Case study after case study shows the growing power of virtual communities, sometimes only in existence for a short time, to create social change.

Read more about virtual communities:
Seth Godin, Tribes
Clay Shirky, Here Comes Everybody
Avi Shankar, Bernard Cova, Robert Kozinets, Consumer Tribes

(Photo courtesy of David Orban)

What’s your favourite resource on virtual communities?

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