What does the new economy look like?社会化经济体系初现

“A social media strategy won’t save your business” 

That’s one of the superb sound bites in this video from Brian Solis, a principal at Altimeter Group, talking about the Social Economy

And it’s not just Solis (or us) going on about this. Here’s Rachel Botsman, co-author of Collaborative Consumption, giving some real life examples of how the economy is changing around us

I watch these, and I’m excited. Because the way we’re designing our company is in line with these emerging realities. And the personal qualities I admire most – empathy and courage, for example – are the core competencies of this new era. 

But I’m also frustrated. Because too many businesses I talk to are backwards-facing and stuck in the 20th century. They’re looking for a quick fix, and trying to make customers do what they want. I can understand this, because I know what it’s like to be ignorant and desperate. But it’s not a good long-term position. 

Even if we decide we don’t like it, the times we are in are calling for courage and creativity. We need to learn how to embrace change and make it work for us, we need to play more seriously than ever, and we need to become experts at being naive – in order to learn better. 

What about you? How are you being affected by this new economy we’re in?

“社会化媒体策略并不是救命稻草”。

Brian Solis谈及社会化经济时,强调的就是上述这一点。

不仅仅是Solis 意识到社会化经济的重要性,Rachel Botsman,“团购(Collaborative Consumption)”这本书的合作作者,同样给出一些生活实例,来证明我们经济是如何走向社会化的。

我发现这一现象十分的重要,因为每一个公司的总体策略总要和当前经济联系在一起。除此之外,我从书中学到的重要的两点就是“移情”和“勇气”。这也是新时代人才的核心竞争力。

但我同时还感到一丝挫败感,与众多公司打交道的经验使我发现很多公司还停留在上世纪的管理和运营观念上。他们都希望很快得到盈利,“迫使”消费者买自己的产品。我完全理解企业希望盈利的心理,但就长远发展来说,这种短视的想法完全不可取。

即使我们决定要从长远进行发展,我们需要了解如何抓住机遇,同时拥有严谨的态度。我们还需要像孩子一样,拥有好奇心并不断进取。

当社会化经济来临时,你做好准备了吗?

 

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