What does it mean to be authentic, transparent and human?

humansIf you don’t know me already, I’m a passionate researcher of social media and noisy about the tools it offers to complement our traditional strategies.

Jeremiah Owyang is one of my favourite social media advisors in the States because he touches on issues that I believe New Zealand businesses can learn from (whatever size company you are).

He’s a practitioner in social media who’s not afraid to experiment and share ideas with his social media community.

He’s just started a series on social media’s Frequently Asked Questions. And I chose to use the same headline for this post, because Jeremiah’s question reflects our philosphy at iJump.

We do a weekly video podcast – please subscribe if you haven’t already – where we showcase our deliberately amateur production skills to show people how easy it can be. It can be nerve wracking. Nobody wants to come across unprepared and people are watching. But once you get use to it – and know why you’re doing it – it gets easier.

We wanted to learn and share the do’s and don’ts with you as we go, and most importantly deliver to you what marketers entrepreneurs, businesses and corporates are thinking about social media.

Video podcasting can help you and your clients in 5 ways.

  1. Training. Instead of reading a huge manual, simply go online whether it’s Youtube or on your website and watch your message in X minutes. Instead of dreading RTFM, they’ll look forward to watching and learning.
  2. You can use video podcasting to promote your next event
  3. You can be a leader in your industry by being the first (whatever you do) to embrace podcasting
  4. You can share this tool with your clients by showing them how to use video podcasting to suit their needs
  5. You can be personal, real, serious or fun.

Being transparent means a level of vulnerability. This means at times we don’t always get things right but we’re not ashamed to say we got it wrong and discuss what you learnt from it

You can’t fool your audience when you’re not transparent. They can see right through you anyway.

Consumers are tired of perfection and sterile, impersonal brands. They want human connection with your company. Why? They’re expecting it!

(Today’s cool photo of humans comes from See-Ming Lee and the Human Calendar Project)

7 thoughts on “What does it mean to be authentic, transparent and human?

  • Ron Mader

    FYI – The link to social media’s Frequently Asked Questions is not working.

    Reply
  • Ron Mader

    FYI – The link to social media’s Frequently Asked Questions is not working.

    Reply
  • Ron Mader

    FYI – The link to social media’s Frequently Asked Questions is not working.

    Reply
  • Simon

    Thanks for that Ron, we’ll fix it!

    Reply
  • Simon

    Thanks for that Ron, we’ll fix it!

    Reply
  • Ron Mader

    This is a brilliant essay.

    I am just starting to figure out video podcasting and I am surprised at my own reluctance to show off my faults. In the early days of the Web, any mistakes were construed as somebody who didn’t know their stuff. Now that I see literary giants and prominent figures on YouTube but without adequate sound levels (!), you know there is a trust built in to look beneath the surface for the substance. Ah, the humanity!

    Reply
  • Ron Mader

    This is a brilliant essay.

    I am just starting to figure out video podcasting and I am surprised at my own reluctance to show off my faults. In the early days of the Web, any mistakes were construed as somebody who didn’t know their stuff. Now that I see literary giants and prominent figures on YouTube but without adequate sound levels (!), you know there is a trust built in to look beneath the surface for the substance. Ah, the humanity!

    Reply

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