In episode 4 of China Exposed, we explored China’s Perception of our own home country, New Zealand.
In the West, NZ is renowned for having the world’s best rugby team, but China is a country where “rugby” and “American football” (橄榄球 ganlanqiu) share the same name.
Scratching past the surface, the Chinese are coming here for more than just sheep and clear skies (although the clear skies and clean air are definitely big factors).
More recently China has had greater exposure to NZ culture thanks to the hugely popular, Chinese reality TV programme, “Dad, Where Are We Going?” Most of the show was filmed in Rotorua and it brought Maori culture to the forefront of a mass Chinese audience for the very first time.
Media such as this is encouraging Chinese tourism and in the past few years China has become our fastest growing visitor market. Chinese visitor numbers are expected to almost double by 2018, to approximately 400,000 visitors, spending more than $1.1 billion annually.
If the Chinese aren’t coming here to study, then they’re coming here to live. NZ is currently 7th in terms of where wealthy Chinese choose to buy houses abroad.
China is developing extremely fast, but as a developing country risks are still posed from the likes of pollution, food safety and a legal system that isn’t always strictly enforced. With that in mind, it’s no wonder the Chinese have their eyes on NZ and, what’s more, NZ produce.
– Baby milk powder
– Honey products
– Health care products
– Beauty products
– Fresh products (fruits, seafood and raw meat)
Want to know more about how Chinese consumers see your business? Want to engage better with China? Then don’t forget about our webinar on March 13th, when all will be laid bare! Go to http://www.chinamarketingexposed.com now.