Web 2.0 doesn’t have to be sexy

Judging by the comments on Jon Beattie’s presentation on web 2.0, there’s still a sizeable gap between those in the know and the rest of the world.

One of my theories is that people still put blogging, podcasting etc in the “technology” part of their mind (which for some is a scary place). It should be in the “people” part (which is also scary, but part of our jobs).

Maybe I can do my bit today by debunking one thought – that web 2.0 has to be uber-cool and aimed at a youth audience. Two recent blogs show that to be wrong.

Can you think of anything less exciting than insurance and home buying? (Okay, getting a home is pretty cool, and I suppose getting an insurance payout is exciting – but paperwork is not fun at all!)

New Zealand companies are harnessing blogs, not to do anything especially new, but to get closer to their customers in a way they couldn’t before.

It’s not about whiz-bang technology – it’s about predictability and things working properly. It’s not about the coolest new thing – it’s about the most relevant. It’s not about who can get the most traffic to their blog – it’s about who can make the best connection with the people who do come.

This is a conversation-starter. Want to join the conversation? What do you think a blog is for?

Leave a comment

Your email address will not be published. Required fields are marked *