I was recently invited to give a guest lecture to a group of first year marketing students at Otago University.
Thanks to marketing lecturer Phil Osborne for inviting me, and giving me the chance to give the more academic version of our new, improved intro in a box. You’ll be hearing more about this soon!
Meantime, here’s the recording of my lecture (53 min). The sound starts off a bit scratchy, but gets much better about a minute in.
Your thoughts and questions most welcome!
(updated) Here are the slides!
And thanks to Anna Haggerty who (very sensibly) asked for a list of the resources I referred to. Stay tuned for more in-depth resources, but this is a start:
Corporate social responsibility
Open source movement
Integrated Marketing Communication
The Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual
(or read it online for free at Cluetrain.com )
and watch out for an upcoming piece by Jake and Simon about Generation C and banking. Well, actually money. More than that, value … we like to get to the heart of things