"The guillotine, or dialogue?" – Simon's guest lecture at Otago University

Simon at Otago University

I was recently invited to give a guest lecture to a group of first year marketing students at Otago University.

Thanks to marketing lecturer Phil Osborne for inviting me, and giving me the chance to give the more academic version of our new, improved intro in a box. You’ll be hearing more about this soon!

Meantime, here’s the recording of my lecture (53 min). The sound starts off a bit scratchy, but gets much better about a minute in.

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Your thoughts and questions most welcome!

(updated) Here are the slides!

And thanks to Anna Haggerty who (very sensibly) asked for a list of the resources I referred to. Stay tuned for more in-depth resources, but this is a start:

Virtual Communities

Tribes: We Need You to Lead Us

Consumer Tribes

Here Comes Everybody: The Power of Organizing Without Organizations

Corporate social responsibility

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Open source movement

Wikipedia – Open Source

Integrated Marketing Communication

Integrated Marketing Communications: Putting It Together & Making It Work

Reality TV

Wikipedia history of Reality TV
Great article on DVD extras

Personal Branding

Free Agent Nation: The Future of Working for Yourself

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!

Me 2.0: Build a Powerful Brand to Achieve Career Success

The Cluetrain Manifesto

The Cluetrain Manifesto: The End of Business as Usual
(or read it online for free at Cluetrain.com )

Experience Economy

The Experience Economy: Work Is Theater & Every Business a Stage

Co-creation

The Future of Competition: Co-Creating Unique Value with Customers

Service-Dominant Logic

The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions or see the official SD Logic website

Generation C

Jake Pearce, The Gen C learning centre
Jake Pearce, Meet Generation C
Jake Pearce and Simon Young, Ch-ch-changes

and watch out for an upcoming piece by Jake and Simon about Generation C and banking. Well, actually money. More than that, value … we like to get to the heart of things

Stay tuned!

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