Even In The Middle Kingdom, Sex Sells (But should it?)

Recently, that infamous Uniqlo video showing a young couple having some special “alone” time in the store’s changing rooms spread like wildfire across Chinese social media. All within the space of a few hours. What made it so viral? It was a specific (and popular) place that people knew well. It could have been any changing room, […]

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Using Visuals to Attract Chinese Consumers

  Visuals – the best asset for gaining attention in China. We live in a world where more than 75% of internet users only skim read new websites, which means your business has to do two things: (1) get straight to the point; (2) make your point clear.  It should come as no surprise then – visuals are […]

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How Coca-Cola rocks on Chinese social media

Coca-Cola, a brand known for happiness, brought China to tears with its latest TV campaign. In a country where actions are valued over words and strong emotions are rarely shown, it is a testament to Coca-Cola that they reduced Chinese consumers to tears of joy with this TV advertisement. The overall message of the campaign was simple enough, focussing […]

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What do the Chinese really think of us?

In episode 4 of China Exposed, we explored China’s Perception of our own home country, New Zealand. In the West, NZ is renowned for having the world’s best rugby team, but China is a country where “rugby” and “American football” (橄榄球 ganlanqiu) share the same name.  Scratching past the surface, the Chinese are coming here for more than just sheep and […]

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