Update: new kiwi-Chinese video series, join us for The Red Circle
Even In The Middle Kingdom, Sex Sells (But should it?)
As we say in China, 好久不见！(Long time no see) If you follow us on Twitter, Facebook or LinkedIn, you’ll have some idea what’s new in the last few months. If not, read on for a quick update about syENGAGE. Back in New Zealand I spent a good deal of last year in Shanghai, forming alliances, conducting […]
How Coca-Cola rocks on Chinese social media
Recently, that infamous Uniqlo video showing a young couple having some special “alone” time in the store’s changing rooms spread like wildfire across Chinese social media. All within the space of a few hours. What made it so viral? It was a specific (and popular) place that people knew well. It could have been any changing room, […]
What do the Chinese really think of us?
Coca-Cola, a brand known for happiness, brought China to tears with its latest TV campaign. In a country where actions are valued over words and strong emotions are rarely shown, it is a testament to Coca-Cola that they reduced Chinese consumers to tears of joy with this TV advertisement. The overall message of the campaign was simple enough, focussing […]
In episode 4 of China Exposed, we explored China’s Perception of our own home country, New Zealand. In the West, NZ is renowned for having the world’s best rugby team, but China is a country where “rugby” and “American football” (橄榄球 ganlanqiu) share the same name. Scratching past the surface, the Chinese are coming here for more than just sheep and […]