What is China’s problem?

It’s a tough question for every entrepreneur: what is the problem that needs solving? Last night I joined a University of Auckland MBA cohort as they prepare to go on a fact-finding mission to China for 5 kiwi brands. I was part of a panel brought in to hear their plans, ask questions and provide advice. The […]

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Using Visuals to Attract Chinese Consumers

  Visuals – the best asset for gaining attention in China. We live in a world where more than 75% of internet users only skim read new websites, which means your business has to do two things: (1) get straight to the point; (2) make your point clear.  It should come as no surprise then – visuals are […]

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