What is China’s problem?

It’s a tough question for every entrepreneur: what is the problem that needs solving? Last night I joined a University of Auckland MBA cohort as they prepare to go on a fact-finding mission to China for 5 kiwi brands. I was part of a panel brought in to hear their plans, ask questions and provide advice. The […]

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Even In The Middle Kingdom, Sex Sells (But should it?)

Recently, that infamous Uniqlo video showing a young couple having some special “alone” time in the store’s changing rooms spread like wildfire across Chinese social media. All within the space of a few hours. What made it so viral? It was a specific (and popular) place that people knew well. It could have been any changing room, […]

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Marketing in the “Social Media Capital” – Indonesia

With more tweets coming from Jakarta than anywhere else, Indonesia is being hailed as “The Social Media Capital of the World”. At approximately 250 million, Indonesia has the fourth largest population in the world, speaking more than 700 languages!  More to the point, it also has the  fourth largest Facebook population in the world, with more than 70% of the […]

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How Coca-Cola rocks on Chinese social media

Coca-Cola, a brand known for happiness, brought China to tears with its latest TV campaign. In a country where actions are valued over words and strong emotions are rarely shown, it is a testament to Coca-Cola that they reduced Chinese consumers to tears of joy with this TV advertisement. The overall message of the campaign was simple enough, focussing […]

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What do the Chinese really think of us?

In episode 4 of China Exposed, we explored China’s Perception of our own home country, New Zealand. In the West, NZ is renowned for having the world’s best rugby team, but China is a country where “rugby” and “American football” (橄榄球 ganlanqiu) share the same name.  Scratching past the surface, the Chinese are coming here for more than just sheep and […]

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NZ Inc must engage with China or fade away

New Zealand has made the headlines again, although most in the know will tell you it’s a storm in a milk bottle.  However, even if New Zealand’s high incidence of dairy product rejections is mostly about paperwork and not bacteria, there’s often a sense in China that “where there’s smoke, there’s fire”. This morning on […]

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Is technology key to NZ-China export success? (Thoughts from the 3rd annual NZ China Symposium)
The Haier Way

  Notes from the NZ China Symposium, 25 July 2013 UPDATE: Speakers’ Presentation Slides now available on the Symposium Website Key themes: Understanding the China market (whether, as Patrick Chovanec told us, it’s 9 Chinas, 31 provinces, 800 prefectures, or, as Glen Murphy said, 7764 consumer segments) Understanding NZ’s unique challenges in dealing with China (clue: […]

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A rough few days for New Zealand’s reputation in Chinese social media
Apology

New Zealand hasn’t exactly been on the charm offensive lately in our relations with our biggest trading partner. It started last week with Winston Peters and his “Super City of Sin“. That was somewhat predictable, however Henry van der Heyden’s “never ever trust the Chinese” remark really caused. We should expect nothing different from Mr. […]

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China lessons for New Zealand’s Food & Beverage Sector

Yesterday I attended NZTE‘s China Food & Beverage Roadshow in Auckland, part of a nationwide roadshow for one of NZ’s top export industries.  Here are some of my personal highlights:  Social media is one of the most important and cost-effective ways for kiwi exporters to make a direct connection with their market. And yet, not […]

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