As I joined the rest of the bleary eyed hungry customers waiting for breakfast at McDonalds, I could see a dance unfolding.
It wasn’t choreographed … and it wasn’t that graceful, either!
Instead, I could see an accident waiting to happen as the girl serving me squeezed past four highly stacked drink holders to get part of my order. As I watched, the precarious pile of cups came tumbling down, distracting her from what she needed to focus on. The resulting mess proved a distraction for other staff members, too, as they scrambled to clean up.
The whole process made me think of how vital brand positioning is in business, whether it’s for McDonalds or your own online presence and participation. A brand positioned wrongly is like the fragile stack of cups, an accident waiting to happen, and ultimately a distraction. I still received my meal, but there were hiccups along the way. It led to a less-than-satisfying experience.
When I decided to experiment with different social media tools I needed to consider what my strategy was first.
- Can I commit once I start?
- Does the whole process align with our brand?
If you’re new to social media, sometimes you may need to observe, think and do nothing. Then if you have a clear strategy, go for it! Yes, that may mean making mistakes. But that’s how I learn.
I’m currently working on my online personal brand. It takes time and most of us are time poor. Some things to consider:
- Write your bio. This takes a few attempts. If it’s hard to write about the great experiences you offer, run it past a friend or colleague (even better if they’re a writer ). I notice I keep tweaking mine.
- I stay away from the word "expert". I do not know everything about social media; I’d have to be omnipresent to do that!
- Choose a photo that best portrays "You"
- Be patient- It won’t happen overnight so you’ve got plenty of time to explore
- Be consistent. For example, if you’re going to start a blog, decide what you want to say and how often
Jason Falls is a Social Media explorer who’s just formed a Social Media Group in Louisville . Have a look at his latest blog post about what their group discovered among their conversations.
What are you coming up against as you explore social media? I’d love to hear from you in the comments section below.