Our backyard

We’ve been talking a lot to organisations who’ve shown interest in the new social media phenomena.

From the conversations we’ve had questions. Questions need answers. How do we provide answers for a phenomena that is new. One way is to experiment. Be curious. Ask lots of questions. Find out who is doing is what.

Here are a few questions we’ve been asked:

  • Where are we heading with this social new media phenomena as a society?
  • How would it change the way I communicate as a person?
  • How will this change the way we do business in the future?
  • Why should I blog?
  • Is it a phase?
  • Where do I find the time?
  • What are the risks of not getting involved?
  • How does my organisation make money from it?
  • What are the pro’s and con’s?

I decided to start a personal quest to find out the answers instead of trying to do my own research. Why not talk to one of our NZ universities and see what they think? what are they researching? what have they found that is beneficial for you?

I spoke to Dr Margo Buchanan-Oliver this morning at the University of Auckland Business School. I explained what iJump is about and in all honesty I didn’t know where to begin. Margo mentioned a monthly seminar which is held at the campus called Code which is multi-disciplinary. It combines both academic and commercially relevant research. It investigates how new digital technology is being used and can be used. And it explores the implications of such use within the practice of business.

In the next couple of months we’re share with you what their findings are.

We don’t have all the answers. But we’re prepared to jump to get them.

Leave a comment

Your email address will not be published. Required fields are marked *