While the USA’s biggest ecommerce shopping spree is “black Friday” (the day after Thanksgiving), China has an even bigger wallet-buster called 11:11 (11th of November), and it’s coming soon.
This week, 11:11 is the top topic on Sina Weibo, aka The Chinese Twitter. Tmall, China’s biggest business-to-consumer ecommerce platform, is promoting this topic and giving a 红包 (traditional red envelop full of money) to random netizens using this hashtag.
Also, in the “is this promoted or not?” pile, KFC launches a 50% off family buckets. Netizens are talking about such a big discount – and in the process, raising awareness of the discount. KFC is one of the most successful overseas franchises in China, largely through localisation of menu, and hiring of local managers.
Here’s what else is exercising the hearts and minds of internet users across China and the world.
1. #天猫双11来了# (Tmall Double 11 is coming)
Tmall launched the topic and campaign for double 11 festival, for people to create buzz about the festival. Lucky netizens can get the “红包”.
2.#肯德基全家桶半价# (KFC family bucket half off)
KFC launch big promotion:”50% off for KFC family barrels” Netizens were talking about this high amount discount.
3. #熬夜最高纪录# (Staying up late record)
Ask people to share their highest record for staying up late, and share what you are doing during that moment.
4. #微博“益”起来，小伙伴“益”起来！# (Weibo benefit partners)
Calling on netizens to take part in activities that benefit the public.
5. #温岭杀医事件# (Wenling Doctor murder)
A doctor was killed by a patient in Wenling, Zhejiang province. Netizens mourn for the dead doctor, and appeal against violence.
6. #旅行下一站# (Travel – where to next?)
Ask people to talk about the next stop of travelling.
7. #晚安# (Good night)
People saying “Good night” to the people they love.
8. #我有一个好同桌# (We share a desk)
People are sharing stories about their deskmates, who are sometimes their best friends.
9. #下一个十年# (Next decade)
People are guessing where they will be and what they’ll be doing in ten years’ time.
10. #中国版RunningMan# (Running Man)
There will be a Chinese version of the Korean TV show, “RunningMan”. Some netizens are excited about it, but others say it’s yet another copy of a foreign show, and China needs to create new concepts.
Stay tuned next week for more. Meanwhile, as always, your comments are welcome. What do you think about the topics gripping the public awareness in China?