In New Zealand, up to 100,000 people are logging into a social networking service that most marketers have never heard of.
It’s SkyKiwi.com, the news and information portal that also boasts a Facebook-style social network for New Zealand’s Chinese-speaking community.
Marie’s talked about other Chinese social media on today’s Breakfast on One, but not many (English-speaking) people know about the Chinese social media site in our own backyard. We decided to find out more, and interviewed SkyKiwi’s CEO, Kylie Liu.
SkyKiwi.com has more than 80,000 registered users and 3000 unique visits per day, according to Kylie.
You can read all about the major social networks in China (where Facebook, Twitter and YouTube are blocked, among many other sites).
Also mentioned by Marie this morning:
- The Auckland Public Transport animation that’s been a viral hit in New Zealand
- The Onyas, the oscars for web development in New Zealand
- Some New Zealand companies are using China’s version of Twitter, Sina Weibo, including Tourism NZ, Zespri, and Air New Zealand. In fact, Air New Zealand recently launched an account specifically for it’s Chinese-speaking customers in New Zealand.