This just in from Nielsen:
From the press release:
The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people who have contributed to a message board, online forum or blog for the month of February. For example, publicaddress.net is the number one ranking because 54.6 percent of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 8,556. gameplanet.co.nz on the other hand, in second place, has 50.9 percent of its unique browsers that meet the demographic requirement, but their total number of matched unique browsers equals 28,273.
To put these numbers into perspective, the proportion of overall New Zealand Internet users who say they have contributed to a message board, online forum or blog for the month of February is 30.8 percent.
These are fairly helpful stats, but they also miss out on the interaction going on off the site, using social media such as Facebook, Twitter, etc. Without getting into jargon (too much) it’s the difference between web 1.0 (all about the website) and web 2.0 (all about the connections between … well, everything).
On a related note, these stats show the intriguing, kind of symbiotic relationship between blogs and social media.