We Chat: Mobile Marketing Mayhem? Or the next big thing?微信:昙花一现还是新的契机?

syENGAGE is already on We Chat – in Chinese

In the fast-moving world of technology, there’s definitely an advantage to mucking around. Especially with people from different countries.

As part of my efforts to learn mandarin, I downloaded an app called Weixin last year to exchange voice messages with my friends in China.

Fast forward to this year, and it’s now called We Chat, and it’s being touted as the next big thing for mobile marketing.

Why this is awesome for mobile marketing

This is pretty exciting, because it takes online marketing back to its roots: one-to-one.

It’s the same promise as email marketing: opt-in, personal communication in a format that people are very familiar with. And unlike email, the cellphone travels with the recipient. It’s a very close and personal part of their lives.

Why this is terrible for mobile marketing

This provides amazing opportunities for smart marketers who are willing to put themselves in the customer’s shoes and design an amazing cross-platform experience for their beloved customers.

But there aren’t many smart marketers around. Instead, We Chat is likely to be overrun by marketers trying to sell stuff and treating each channel as its own separate universe. It’s not that they’re evil or lazy, it’s just that marketers are busy and risk-averse. They don’t have the brainspace to think about designing amazing experiences for their customers, and how something like WeChat could fit into that.

Of course, because you’re reading this, chances are you are one of the rare smart marketers. 

Also see…

Add us on We Chat

 

Keep an eye on Line, a similar smartphone app developed by the Japanese arm of Korean company Naver. It’s primarily a way for friends to chat with each other, but already a Japanese company is using it to send out daily news and entertainment. Line’s also trying to monetise early with a “sticker store” (stickers are animated emoticons).

 

 

 

 

 

 

 

 

 

在这个科技更迭频繁的时代里,选择合适的工具就能取得商业先机。

作为我学习中文的重要工具,我自去年下载微信App后,一直与我的中国朋友语音交流。

现在微信也有了英文版We Chat,同时被业界人士认为是即微博之后又一个改变格局的新事物。 

 

为什么微信对移动市场如此重要

微信的出现将线上市场营销重新带回一对一交流的方式。

最初的电子邮件营销也持有相同的理念,用户感兴趣订阅后,公司开始通过电子邮件与用户进行交流。但是不同于电子邮件,手机已经成为人们的生活必备品,微信营销本身存在优势。

 

为什么微信对移动市场是昙花一现

微信为与时俱进的市场营销人员提供了契机,使其为消费者设计跨平台的信息交流工具时又多了一项选择。

但是,绝大多数的市场营销人员并没有意识到如何有效地使用微信进行营销,也许微信只是另一个“强迫”用户接受信息的平台。市场营销人员一般都很忙碌,也不愿意承担风险,所以他们不会花费时间去思考,用户需要的究竟是什么。如何才能应用微信平台为用户带来更好的体验。现在,你阅读到这篇关于微信平台的文章,你有机会在同行之中取得先机,真正将微信转换为契机产品。

 

还有……

留意 Line这项智能手机软件。这是一款在日本十分火爆的类微信软件,已经有日本公司通过Line实现了营销。Line同时尝试推出自有的虚拟货币体制,以便丰富用户的使用体验。

扫描二维码,在微信上与我们对话吧:)

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