Marketing: Influencers are the new agencies

Simon meets Amy Young (no relation) a published author and host of a WeChat channel reaching 120,000 peopleInfluencer marketing is transforming the marketing world as influencers get better at building an audience of their own.

This has been possible since social media first began, but media proliferation has just made the desire to find authentic voices and discover our “tribe” stronger.

syENGAGE CEO Simon Young discusses how influencer marketing is making agencies think twice. He also introduces syENGAGE’s “My New Zealand” influencer marketing channel.

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