Jump In #11: Professor Jonathan Schroeder on brand culture and the web

This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

  • what brand culture has to do with the web
  • how online tools are making everyone more brand-aware and socially aware
  • what a company blog is for
  • the issues marketers face worldwide, particularly in emerging markets

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Next week, TV3’s Roger Beaumont gives us the other side of the story – traditional media.
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