Last week Twitter upgraded the way it told people someone new was following them. Previously all you got was a name; now you get more details so you can decide whether to follow back, without having to click through.
Here’s Twitter’s new notification style:
And here’s a notification from Topify:
I’ve often wondered how Twitter is going to successfully add features, because they’ve made it so easy for others to build infrastructure on top of their own.
As a public good, this is a great idea, because we consumers get a huge range of services we can use with Twitter, and it also helps us realise the value of Twitter, therefore increasing our loyalty.
But I didn’t realise until now what Twitter’s other motive might have been … to provide an open infrastructure so others can innovate, and to then take the best ideas and make them their own.
Is this co-creation in action? Or is it a bit predatory? What do you think?