iJumpTV 86: Social media goes to the theatre, with @annagconnell

[youtube]http://www.youtube.com/watch?v=ZaTzeCfT3Oo&feature=youtube_gdata[/youtube]

Auckland Theatre Company‘s Anna Connell takes us behind the curtain of social media marketing for an arts organisation. A must for every service business, because we’re all in the entertainment industry now.

We’ve covered a very similar subject before with Josie Campbell from The Edge. Josie’s done some pretty awesome things recently using social media.

On a more sombre note, this episode is dedicated to one of New Zealand’s great advocates for social media in the arts and culture sector, Paul Reynolds, who we lost tragically over the weekend. Read one of the many online tributes to Paul.

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