How to be yourself without exposing yourself

400142613_23926c1ebdA client recently asked us how to be engaging and personal on their blog without giving away too many details about their personal lives.

This is a question we get a lot, and it comes from a few different places.

There’s privacy and security, and there’s also not wanting your own personal brand to eclipse the corporate brand.

We’ve found that the best brands have the most personality, the most foibles.

The important difference is between your personal life and your personal experience. One has lots of details, the other involves universal truths and stories.

Sharing your experiences – and the feelings you felt going through them – doesn’t mean you have to disclose your date of birth, family details or street address.

(Photo from imanemergency’s Flickr page. Thanks)

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