Helpful Links 04/24/2008

  • tags: brand, marketing, social, media, consumer

    • The success of the brand is not always in the hands of the advertising agency or the corporation’s marketing department.
    • The success of the brand is not always in the hands of the advertising agency or the corporation’s marketing department. Simon Clift, chief marketing officer of Unilever, says that the current marketing environment is more exciting now than it’s ever been. “In the old days we used to choose which brands became famous. Now consumers choose because they can tune in and tune out on their own terms, and so you have to take risks in order to be noticed. If you’re not noticed, you’re dead.”

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