Helpful Links 04/04/2008

Video: Sea World’s Social Media Program and Measurement (7:10)  Annotated

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  • I love what I do!

    I’ve spent the morning sorting through gems of social media case studies.

    This one caught my eye.

    Sea World used social media
    to raise awareness before they launched their new coaster ride in 6 weeks.

    Read more to find out how they did… – post by alofahamaski

Intel Embraces ‘Listening’ Model  Annotated

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  • I’m a HUGE believer of collaboration with your clients/customers.

    These companies get it!. It doesn’t mean that get it right all the time. But they’re out there.

    I can’t say it enough… the more you engage your audience the more you’ll know about what you do.

    Think of how much richer your brand can become. By simply taking that first step towards
    opening up to your key audience.

    Your customers are your ambassadors.

    Do you like the sound of that? – post by alofahamaski

The effort is one of several by marketers to embrace social media
as not just a marketing channel but also a source for product ideas
and customer feedback. Earlier this week, Starbucks began a Web
site called that solicits ideas for how the
company can improve its service and products. Similarly, Dell has
run IdeaStorm for gathering ideas and feedback. As a result of
feedback from the site, the company made a Linux-compatible

    Be a blogger not a blagger – 28 Mar 2008  Annotated

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    • If you haven’t noticed I’m spending some time on the blogging issue since we’ve had concerns from clients that New Zealand corporates are nervous to blog.

      Instead of giving in to the nerves I decided to post what others say about blogging.

      Most of all there’s nothing to be nervous about if you have a good plan before you start.

      You may find this article inspiring! – post by alofahamaski

    Darren Rowse, of, makes a living out of blogging and provides advice to business folk who want to use the medium more effectively. He claims lack of objectives is the most common mistake people make with their business blogging. “The key question to ask is ‘what do I want to get out of this’?”, he says. “Establish your objectives and let them inform everything that follows, including design and content creation.”

      The Power of Social Media: Only the Tip of the Iceberg? – Knowledge@SMU  Annotated

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      • The next time you have a conversation remember how useful it is!

        Whether you’re talking to your barber/hairdresser or pitching to a client it comes down to listening, understanding which equates to “conversation”

        Enjoy the rest of the article! – post by alofahamaski

      Knowledge@SMU: How can companies make better use of social media?

      Goel: In the past, companies would usually just take out a print advertisement to market a new product. Some consumers would like the product and some wouldn’t which was fine. Now, companies can put their product on a blog and, overnight, it is possible to have their product ousted from the market or be a resounding success. There’s so much more at stake and the market could go either way. Some companies are fearful of this, while others take their chances and ride the social media wave to reach greater heights. For example, Chevy Tahoe, an American automobile company, decided to invite people to post their own commercial messages about America’s best-selling SUV online where the ads would be free to migrate to YouTube or anywhere else. Chevy supplied the video clips and music. Users could then mix and match the material and add their own captions. The response was off the charts. In the wake of environmental concerns, there were rogue entries which subverted the Tahoe message with references to global warming, social irresponsibility, the war in Iraq and so on.

        Knowledge@SMU: Is social media more relevant for tech-savvy people who can adapt better to online communication?

        Goel: Initially, when I started exploring social media and its effects on communication and society, I thought that introducing a new ‘online’ culture would be a culture shock for some individuals, particularly the older and less IT-oriented groups. Over time, through conversations with many people, I’ve changed the way I look at this. It’s not about how old or tech-savvy you are but it’s all about attitude. My grandfather in India sends me more messages through YouTube videos than my friends overseas do. In fact, I’m convinced that he’ll probably start his own podcast before I get to mine. So, it’s not about what you can do as much as what you want to do. The essence of social media is attitude.

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