Podcasting offers great benefits for consumers, and it can be quite useful for producers of content, too. The best part is it enables you to reach people who are interested in what you have to say. You don’t have to limit yourself to a 15-second sound bite that can get in a news story. You don’t have to follow a 30-second or even 60-second format of radio ads that you have to buy.
Your content can be as long as is interesting to the people you want to engage. Longer may be even better than shorter, because you’re aiming to reach a niche. And what’s even better is you can produce and distribute a podcast for nothing. $0.00. Zip.