I’m writing from the Heritage Hotel Queenstown, epicentre of EO University 2012, where I’m a guest speaker. There’s a palpable buzz in the air here.
I think at least part of it is the feeling from everyone that here, they have full permission to be themselves – New Zealand’s tall poppy syndrome is put on hold at an event like this.
EO is all about peer-to-peer learning, which is definitely the way forward in a world that’s changing faster than any one person can handle.
Today my session is about “Social business – how social media will transform your business”. I’m going to tap into some of the live activity that’s already happening on the event’s Facebook page and on the Twitter hashtag #EOQTU.
Based on the conversations I’ve had so far, business owners have a feel for what social media can do for them as part of a balanced communications diet. But, as the infomercials tell us, there’s more! We now have the tools to transform our companies into hubs of listening, sensing, and responding in real time to customer needs, creating competitive advantage, securing customer loyalty, and – this part is the most important – creating long term value in the business, and adding value to the world at large.
It all starts with engagement. And that’s also where it ends.
…and on that note, this is where this blog post ends. To be continued!