Google's stimulus package for New Zealand

I had the pleasure of meeting Karim Temsamami, Google’s Australia/New Zealand GM yesterday, and among other things we spoke about Google’s new stimulus package for small businesses.

From the press release, “Google today announced a business stimulus offer to help New Zealand’s estimated 350,000 small and medium enterprises speed up in the economic slowdown. Google is offering a free $75 search marketing campaign to help SMEs reach new customers and drive sales in tough times.”

I think it’s a fantastic idea for Google and for New Zealand businesses. Over the years I’ve covered online advertising and marketing in the media, I’ve heard a familiar refrain when it comes to online advertising: there are just a core group really embracing it, and a lot who haven’t yet tried it.

Why? That’s a really good question, considering search advertising is perhaps the most measurable form of advertising ever. The answer is the same answer as to why businesses aren’t using social media so much: it’s different.

It’s not that business people are necessarily afraid of change, it’s just that they’re busy and have a lot invested in the current way of doing things. Sometimes the perceived costs of taking on a new activity, or dropping the old, seems too high.

That’s why I hope a lot of SME’s will try the offer out. In fact, iJump might even give it a try! (Not to boast, but we haven’t used any form of paid advertising in our 18 months of existence, and we have a Google pagerank of 5. How did we do it? Maybe that’s a good blog post for another time…)

You can take up Google’s stimulus offer until August 31 here.

28 thoughts on “Google's stimulus package for New Zealand

  • billbennett

    Go to the Google campaign site and you’ll find the offer is for A$75 worth of search (well it was A$ yesterday) that’s nearly NZ$100 – even more of a bargain.

    Reply
  • billbennett

    Go to the Google campaign site and you’ll find the offer is for A$75 worth of search (well it was A$ yesterday) that’s nearly NZ$100 – even more of a bargain.

    Reply
  • Bill Bennett

    Go to the Google campaign site and you’ll find the offer is for A$75 worth of search (well it was A$ yesterday) that’s nearly NZ$100 – even more of a bargain.

    Reply
  • Bill Bennett

    Go to the Google campaign site and you’ll find the offer is for A$75 worth of search (well it was A$ yesterday) that’s nearly NZ$100 – even more of a bargain.

    Reply
  • Jen Ferguson

    Hi Bill – nope, it’s definitely $75 NZ. You must have caught the page in an early cache perhaps! And thanks Simon 🙂

    Reply
  • Jen Ferguson

    Hi Bill – nope, it’s definitely $75 NZ. You must have caught the page in an early cache perhaps! And thanks Simon 🙂

    Reply
  • Jen Ferguson

    Hi Bill – nope, it’s definitely $75 NZ. You must have caught the page in an early cache perhaps! And thanks Simon 🙂

    Reply
  • Jen Ferguson

    Hi Bill – nope, it’s definitely $75 NZ. You must have caught the page in an early cache perhaps! And thanks Simon 🙂

    Reply
  • Jen Ferguson

    Hi Bill – you must have caught a very early cache of the page ysterday perhaps! It’s definitely $75NZ. And thanks Simon! (Apols if this comment posts three times – my PC is doing strange things…)

    Reply
    • Simon

      No worries Jen, just twice. 🙂 Ah well, NZ$75 is good, too!

      Reply
  • Jen Ferguson

    Hi Bill – you must have caught a very early cache of the page ysterday perhaps! It’s definitely $75NZ. And thanks Simon! (Apols if this comment posts three times – my PC is doing strange things…)

    Reply
    • Simon

      No worries Jen, just twice. 🙂 Ah well, NZ$75 is good, too!

      Reply
  • Jen Ferguson

    Hi Bill – you must have caught a very early cache of the page ysterday perhaps! It’s definitely $75NZ. And thanks Simon! (Apols if this comment posts three times – my PC is doing strange things…)

    Reply
    • Simon

      No worries Jen, just twice. 🙂 Ah well, NZ$75 is good, too!

      Reply
  • Jen Ferguson

    Hi Bill – you must have caught a very early cache of the page ysterday perhaps! It’s definitely $75NZ. And thanks Simon! (Apols if this comment posts three times – my PC is doing strange things…)

    Reply
    • Simon

      No worries Jen, just twice. 🙂 Ah well, NZ$75 is good, too!

      Reply
  • The Profit Wizard

    That is a great way to help NZ businesses get their “feet wet” when it comes to an online presence/local search.
    Good on ya Google!

    Reply
  • The Profit Wizard

    That is a great way to help NZ businesses get their “feet wet” when it comes to an online presence/local search.
    Good on ya Google!

    Reply
  • The Profit Wizard

    That is a great way to help NZ businesses get their “feet wet” when it comes to an online presence/local search.
    Good on ya Google!

    Reply
  • The Profit Wizard

    That is a great way to help NZ businesses get their “feet wet” when it comes to an online presence/local search.
    Good on ya Google!

    Reply
  • Pingback: HH999 (H H)

  • Pingback: HH999 (H H)

  • Pingback: flyinglens (Marie Young)

  • Pingback: flyinglens (Marie Young)

  • henrylow

    Small Business owners are largely forgotten. That’s why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)

    http://www.onlineuniversalwork.com

    Reply
  • henrylow

    Small Business owners are largely forgotten. That’s why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)

    http://www.onlineuniversalwork.com

    Reply
  • henrylow

    Small Business owners are largely forgotten. That’s why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)

    http://www.onlineuniversalwork.com

    Reply
  • henrylow

    Small Business owners are largely forgotten. That’s why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)

    http://www.onlineuniversalwork.com

    Reply

Leave a comment

Your email address will not be published. Required fields are marked *