Twitter = more than just what’s for breakfast
Twitter’s a fad, he says, and reaches so few relevant people as to be a big money-losing time suck.
Not sure where you’re getting your numbers (perhaps less than 250,000 users worldwide?) from, Patrick, but I read in Emarketer that Twitter predicts 18 million Twitter users in 2010.
Patrick also emphasises the importance of controlling others’ perception of you:
I believe it will become a science to manage your online presence, so that what people can find online is exactly what you want them to see. This goes for businesses as much as it does for individuals. And as Twitter is a very public forum, it goes directly against the rules I have for controlling my online presence.
He’s right that it’s a science (not just will be, online reputation management is already quite a science), he’s wrong that it’s possible – or even useful – to completely control it.
That’s because the revolution that we’re in the midst of thrives on transparency. The technology that’s being developed, and the culture that we’re forming, highly values authenticity and transparency.
Of course, that’s easy to say and hard to define. Everyone needs to reach their own comfort level with privacy, so they’re running the technology, not the other way around. It is possible to use Twitter in a small, private group, by protecting your updates. Not recommended, but absolutely possible.
That’s my two cents. NZBen has written a very gracious reply to Patrick on his blog, and it packs a punch, especially considering Ben was a Twitter sceptic once.
Ok, that’s my social media consultant, predictable-as-rain-in-Auckland answer. What’s yours? What did Patrick get right?