Childs play or Big Business?

Lockhart Steele founder of curbed.com

In 2001 he started simply telling stories on the web about his neighbourhood.

Now his site is a must read for potential real estate buyers, with 200,000 of them viewing his site every month. Now the New York Times is one of his key advertisers. Mainstream media, advertising on a blog.

He never focused on the numbers, he created conversation.

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