WeChat Mobile Payments: What 1 billion people know that you don’t

As many of you know, Chinese New Year (Spring Festival) has finished.  WeChat capitalised on the festivities by taking an old Chinese custom and combining it with 21st Century technology. At this time of the year the Chinese give family members 红包 (hongbao, red envelopes) filled with money.  However, WeChat transformed the custom by allowing users […]

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What do the Chinese really think of us?

In episode 4 of China Exposed, we explored China’s Perception of our own home country, New Zealand. In the West, NZ is renowned for having the world’s best rugby team, but China is a country where “rugby” and “American football” (橄榄球 ganlanqiu) share the same name.  Scratching past the surface, the Chinese are coming here for more than just sheep and […]

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NZ Inc must engage with China or fade away

New Zealand has made the headlines again, although most in the know will tell you it’s a storm in a milk bottle.  However, even if New Zealand’s high incidence of dairy product rejections is mostly about paperwork and not bacteria, there’s often a sense in China that “where there’s smoke, there’s fire”. This morning on […]

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Do selfies damage your mind? #thisweekinweibo

Young people these days! Millennials anywhere are making people of a certain age scratch their head. What youthful exploits are getting attention on Chinese social media? Find out: Find out more about the selfie research here. Book for the BYATA conference here.  

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How to get famous in China! #thisweekinweibo

Here’s how one obscure tertiary college from a second-tier city became headline news in China. What can your business learn from Lanxiang Vocational College?  Challenger brands have to stand out Challenger brands have less to lose than the incumbent – be brave Be aware of pop culture trends (eg the Ice Bucket Challenge) and take […]

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Happy birthday, China! #thisweekinweibo
Pandas!

This week in weibo: Happy birthday, China! (You don’t look 65!)  National day holiday, a blessing or a struggle?  Instagram joins the “blocked” family in China. What’s next? As always, we welcome your feedback and questions you’d like to see covered on future episodes! 

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How to set your digital marketing budget, part two – what YOU said

Last week we asked “how do we set a digital marketing budget?” This week, your answers! But first, a quick recap. Digital marketing offers three benefits over traditional marketing: Better targeting More measurable Incredibly diverse But with those three advantages come three problems – not problems with the marketing itself, but with how our organisations engage: […]

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How to set a digital marketing budget, part one
How to allocate your digital marketing budget

From food and beverage to tourism and travel, every industry has undergone massive change in the way it reaches customers.  “Switch your marketing budget to digital” say the experts (myself included). Why? The benefits are obvious: Better targeting – better use of money to reach the right people. More measurable – you can learn more from […]

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Why your boss doesn’t care about social media

Which is better, to be doubted or to be ignored?  Social and digital media is without doubt a powerful tool for marketing, as discovered by small brands like Giapo and huge brands like Burberry. But in most mid-sized organisations, the strategic value of social and digital media is being overlooked.  That was reinforced to me in […]

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