Thanks for 2016, bring on 2017

Thank you for being part of syENGAGE’s 2016! It’s been an eventful year, with the launch of “My New Zealand” or, as it’s called in China, 杨瑾鸿 ! It’s the world’s first (and only!) video series about New Zealand, in Chinese, for Chinese, by a Kiwi! (Our very own Simon Young).   In our foundation […]

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Marketing: Influencers are the new agencies
Simon meets Amy Young (no relation) a published author and host of a WeChat channel reaching 120,000 people

Influencer marketing is transforming the marketing world as influencers get better at building an audience of their own. This has been possible since social media first began, but media proliferation has just made the desire to find authentic voices and discover our “tribe” stronger. syENGAGE CEO Simon Young discusses how influencer marketing is making agencies […]

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John Key joins WeChat
John Key joins WeChat

New Zealand Prime Minister John Key today joined the over 700 million monthly active users of WeChat, China’s most popular chat and social media app. But is he an active user? Also in this video by syENGAGE CEO Simon Young, live streaming – what’s it about? And is the New Zealand tourism industry ready to […]

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What is China’s problem?

It’s a tough question for every entrepreneur: what is the problem that needs solving? Last night I joined a University of Auckland MBA cohort as they prepare to go on a fact-finding mission to China for 5 kiwi brands. I was part of a panel brought in to hear their plans, ask questions and provide advice. The […]

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Even In The Middle Kingdom, Sex Sells (But should it?)

Recently, that infamous Uniqlo video showing a young couple having some special “alone” time in the store’s changing rooms spread like wildfire across Chinese social media. All within the space of a few hours. What made it so viral? It was a specific (and popular) place that people knew well. It could have been any changing room, […]

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How to Attract Chinese Tourists All Year Round

How to Attract Chinese Tourists All Year Round China sends more tourists abroad than any other country in the world. Yet only 5% of its 1.36 billion population have passports. What’s more, those included in that 5% have earned China the No.1 position for tourists’ overseas spending.  Last year alone the Chinese spent a whopping $155 billion abroad. […]

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Using Visuals to Attract Chinese Consumers

  Visuals – the best asset for gaining attention in China. We live in a world where more than 75% of internet users only skim read new websites, which means your business has to do two things: (1) get straight to the point; (2) make your point clear.  It should come as no surprise then – visuals are […]

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Marketing in the “Social Media Capital” – Indonesia

With more tweets coming from Jakarta than anywhere else, Indonesia is being hailed as “The Social Media Capital of the World”. At approximately 250 million, Indonesia has the fourth largest population in the world, speaking more than 700 languages!  More to the point, it also has the  fourth largest Facebook population in the world, with more than 70% of the […]

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How Coca-Cola rocks on Chinese social media

Coca-Cola, a brand known for happiness, brought China to tears with its latest TV campaign. In a country where actions are valued over words and strong emotions are rarely shown, it is a testament to Coca-Cola that they reduced Chinese consumers to tears of joy with this TV advertisement. The overall message of the campaign was simple enough, focussing […]

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