(Audio) Jump In 11: Professor Jonathan Schroeder on brand culture and the web

This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

  • what brand culture has to do with the web
  • how online tools are making everyone more brand-aware and socially aware
  • what a company blog is for
  • the issues marketers face worldwide, particularly in emerging markets

[display_podcast]

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

One thought on “(Audio) Jump In 11: Professor Jonathan Schroeder on brand culture and the web

Leave a comment

Your email address will not be published. Required fields are marked *