Are emoticons unprofessional? The culture of cute on Chinese social media

Look carefully at this post on Sina Weibo.

Cute picture for US debt crisis on Chinese social media

If you can’t read Chinese, you’d be forgiven for  thinking this is a post about kids, or vegetables. But it’s not, it’s a post about the US debt crisis from a financial analyst.

In the west, this is a little hard to understand. Funny pictures and emoticons are for kids! But it’s not the case in China.

Why? We don’t really know. But it’s a fact of life.

So when adapting or creating content for your Chinese market, try not to think of it through your own cultural lens.  😉 Instead, take a look at what others are doing, and find the happy space in between your brand, and your market. 

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