Look carefully at this post on Sina Weibo.
If you can’t read Chinese, you’d be forgiven for thinking this is a post about kids, or vegetables. But it’s not, it’s a post about the US debt crisis from a financial analyst.
In the west, this is a little hard to understand. Funny pictures and emoticons are for kids! But it’s not the case in China.
Why? We don’t really know. But it’s a fact of life.
So when adapting or creating content for your Chinese market, try not to think of it through your own cultural lens. 😉 Instead, take a look at what others are doing, and find the happy space in between your brand, and your market.