The syENGAGE framework for business transformation业务框架

When you work with syENGAGE, you’ll benefit from our framework thinking – ensuring we don’t just chase symptoms when we have the option to meet significant needs. It starts with the framework we have developed over our collective years of experience in business, career and online presence. Our approach aims to improve your organisation’s value in the following areas:

  • Thought leadership
  • VIP stakeholder experience
  • Insight-led innovation
  • Sales
  • Crisis Management
  • Internal communication

We typically have three phases to this approach: listening, doing and sensing.

Listening

is all about taking stock of what’s already in place. This includes:

  • Clarifying and quantifying your organisation’s objectives as they relate to social media
  • An audit of your existing social media presence
  • Understanding the customer experience from beginning to end, online and offline
  • Online research into the conversation space around netball in New Zealand

So listening is about taking a look inside and outside, and thoroughly knowing the current situation. From this, we’re able to develop a plan of action to meet your objectives. At this stage, you’re free to either execute the action plan yourself, or move with us onto the next stage, doing.

Doing 

is the execution of the action plan, along with continually listening and learning. Doing can take two forms (and often may include both): training (syEQUIP) and our managed social media service (syHUB). syEQUIP provides training and discovery workshops taking people through the practical “how to” of social media. Material from syEQUIP has been used in the University of Auckland’s Short Courses programme.

Together we know more than any one of us. These facilitated workshops make the best use of time by harvesting the key insights needed for syENGAGE to develop a social media strategy.

syHUB partners with you to provide and/or supplement your social media presence. syHUB is a cross between a newsroom and a call centre – a newsroom to find, develop and distribute content, and a call centre to respond to customer and public enquiries in real time.

Sensing

is connecting the nervous system – that is, ensuring that what happens ‘out there’ in social media connects to the internal systems and processes of your organisation. The end result: an organisation that’s ready to engage in real time with your audience(s), in a way that meets your strategic objectives. Want to learn more about the syENGAGE framework and how it can work for you? Contact us:

当您选择与我们共事,您将受益于我们的架构思想—选择最好的方式满足您的企业需求。我们多年的合作经商、职业发展规划和在线互动经验,将帮助您的企业或组织在如下领域增加价值:

  • 深度领导能力拓展

  • VIP企业关系经验

  • 企业创新能力

  • 市场营销

  • 公关危机管理

  • 公司内部交流

我们一般通过三个阶段实现上述目标:


第一,倾听阶段。

 

倾听是对已存在的信息进行估量的过程,包括:

  • 明确并且量化与社会化媒体相关的公司发展目标

  • 监听已存在的关于公司的社会化媒体信息

  • 从头到尾了解客户线上线下的产品服务体验过程

  • 在线对话监控


倾听策略实际是通过聆听对话,从而对对社会化媒体商业局势有总体的了解。通过倾听,企业可以针对受众制定行动计划。在此基础上,您可以自主设定计划,或者与我们一同进入下一阶段:行动阶段。


第二,行动阶段。

 

行动是通过不断的学习和倾听作出相应反应的过程。我们的行动计划包括两部分:【sy锦囊智库】的培训课程和【sy媒体中心】的社会化媒体服务。sy锦囊智库开设的社会化媒体培训课程将帮助您在实践中了解如何将社会化媒体应用于商业发展中。我们的课程资料同样被收录于新西兰奥克兰大学短期课程中。sy媒体中心是一个集合新闻中心和客户服务的地方,通过传递企业的信息,及时回复客户的意见建议,在线上全权代表您的企业。

 

第三,感知阶段。

 

感知是将社会化媒体信息与企业终极发展目标联系起来的重要阶段。当您的企业已经准备好运用社会化媒体与客户进行实时互动时,如何将该商业策略与企业的核心发展目标结合在一起,使其成为一种意识,将在您的成功道路上发挥巨大作用。