Building a bridge between western brands and Chinese consumers

syENGAGE exists to help your company really connect with your audience, whether they speak English or Chinese.

teamWe specialise in social media – tools like Facebook, Twitter, Sina Weibo and WeChat – to build a two-way dialogue that leads to:

  • greater insight
  • greater trust
  • greater long-term revenue and profitability

Who we are

Find out more about our core team and wider network.

What we’ve done

syENGAGE history, in a nutshell.

SimonYoungWriters2001: Company founded as a web copywriting agency

It was 2001 and the new century had new rules. We helped businesses get their message across in a fast-paced, relevant, human way. That approach hasn’t changed.

2004: Marketing Magazine cover story and conference speaking about blogging

The blogging phenomenon started to catch the eye of marketers, and Simon Young became the “go-to” writer and speaker on the topic.

Simon Young conference speaker2007: Social Media consulting arm launched

Journalism and conference speaking led to consulting engagements with companies that needed to “make sense of social media”.

2009-2010: First overseas engagements in Australia and China

An invitation to deliver a 2-day social media strategy workshop in Shanghai, China, led to a focus on the exciting space of Chinese Social Media.

syENGAGE2011: Rebranded to syENGAGE

A new name reflected the coming together of the training, consulting and content arms of the business.

Now: Building a bridge between the West and China

With presence in Auckland and Shanghai, we are building a bridge of understanding, and helping Western brands understand and engage with their Chinese audience.